Discover Alnajemparfum
Founded in 1998 under Fakhruddin Holdings, Alnajemparfum Group has become a leader in beauty and fragrance innovation. With world-class R&D and production facilities, Alnajemparfum has built a global reputation in over 132 countries for excellence.
Our mission is unwavering: to continuously push the boundaries of beauty and set new standards in the industry.
Our Journey
Every milestone we reach at Sterling Group reflects our innovation, trust, and dedication to crafting beauty that connects and inspires across the world.
Our Values
At Alnajemparfum Group, our core values drive every decision, embodying our commitment to ethics, integrity, and excellence. Discover how they shape our success.
Alnajemparfum Spotlight
Stay up to date with all the latest news from Alnajemparfum Group.
Find out the latest scoop and updates here!
New At Alnajemparfum
Discover the latest launches from Alnajemparfum Group.
Stay in the know with our newest creations!
Meet Our Team
Meet the leadership team behind Sterling Group. Explore the profiles of our Chairman, Management, and Directors.
Perfume Palace
Step into our Perfume Palace, home to the world’s largest perfume wall.
Explore over 2,760 perfumes and counting, and discover the scents that define us.
Shop Alnajemparfum Megastore
Explore our latest arrivals and bestsellers at Alnajemparfum Megastore.
Find your next favorite fragrance and more
